From the Canary Islands
to the World

A visual campaign for Plátano de Canarias: the origin that comes along without saying a word

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Project From the Canary Islands to the World
Categories Graphic Design & Generative AI
Year 2025

About the project

De Canarias Para El Mundo is a visual series for Plátano de Canarias where the everyday becomes beauty. The banana doesn't take center stage in the image: it simply appears. In the backpack, in the kitchen, at the harbor. A detail that doesn't insist, but is always there.

The idea starts from a simple concept: the banana as a silent ambassador. Close-up scenes, warm light, real contexts from the islands. No forced message just an origin that's noticeable in every frame and a sense of belonging that needs no subtitle.

Produced with Generative AI + Photoshop. The project generates a variety of pieces with aesthetic coherence and works as an editorial collection or as a campaign base adaptable to different formats and media.

The best argument isn't spoken. It's shown

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