About the project
Surrealismo con IA starts from a specific obsession: taking an everyday icon of the Canary Islands the banana and turning it into a campaign visual language. Looking for that point where the local becomes universal: an instantly recognizable image, with an unexpected twist that forces you to look twice.
The series is built as key visuals: clean compositions, very intentional color, and a touch of humor and surrealist poetry. Generative AI allows the creation of impossible scenarios and visual metaphors; the work was then grounded with production judgment, selection, visual direction, and refined in Photoshop to control light, textures, typography, and hierarchy.
The result is a collection designed to work across OOH, posters, and social media. After Effects prepares adaptations and light motion so the pieces also live in digital formats. A common thread throughout the project: celebrating the Canarian identity without falling into cliché, from a contemporary, advertising-driven approach.
