Nike Tech

3D visualization with campaign-ready storytelling: light, material, and product

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Project Nike Tech
Categories Graphic Design & 3D
Year 2023

About the project

Nike Tech was born from a concrete idea: building in Blender what you feel when you see a well-made Nike ad. That mix of technology, precision, and simplicity that turns a product into an image with its own character.

The process began by planning framing and pacing as if it were a sequence. The whole environment was developed in Blender, models, materials, lookdev, lighting, and rendering, finishing in After Effects to work on atmosphere, timing, and final finish.

The result

A set of renders and detail shots designed to work as key visuals: direct pieces, with a clearly tech visual language, adaptable to different communication formats.

The obsession with detail is not a goal in itself it's the tool. Light, material, and pacing in service of an idea that has to communicate in a single frame.

When product and light speak the same language

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