About the project
Nike Tech was born from a concrete idea: building in Blender what you feel when you see a well-made Nike ad. That mix of technology, precision, and simplicity that turns a product into an image with its own character.
The process began by planning framing and pacing as if it were a sequence. The whole environment was developed in Blender, models, materials, lookdev, lighting, and rendering, finishing in After Effects to work on atmosphere, timing, and final finish.